^{In Farsi, yâr means “close friend” - a word that carries warmth, trust, and the sense of someone who walks beside you.

It reflects what we do: building connections between past and present, artisans and designers, and the cultures that shaped us.}

At the moment, we are working on the production of our first carpet collection. Stay tuned!

Inspired by the saying yâr dar khāne - “to have a close friend at home” - YÂR Studio moves between Amsterdam and Isfahan, translating tradition into a contemporary language.

Our work reinterprets Persian carpet-making, creating new dialogues between heritage and modern design.

At the heart of YÂR Studio are the (women) weavers of Iran - artists whose hands carry generations of technique and storytelling. Their work is intricate and deeply skilled, yet often undervalued in an industry that elevates intermediaries over makers. We aim to shift that balance.

Fair wages.
Visibility.
Direct access to the market.
Pathways to independence.

Alongside these master weavers, we collaborate with the next generation of Iranian designers and visual artists - giving space for experimentation, collaboration, and contemporary interpretation within a centuries-old craft.

By centering traditional artisans and emerging creatives from Iran, the studio strives to redefine the value of Iranian crafts(wo)manship in the international design world.

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Founded by Elnaz and Marthe-Hiev in 2024, YÂR Studio is more than a design practice. It is a movement - one that places both traditional artisans and emerging creatives at the center of the narrative. Each carpet becomes a collaboration across disciplines and generations, a story woven through time, a meeting place between cultures.

Through our work, we invite the world to see Persian carpets not as objects, but as living narratives - carrying memory, identity, and connection, weaving bridges across borders.

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